Projects / Info

Hello :)


I'm Will Geddes, a multi-disciplinary designer and swiss-army knife based in San Francisco, CA. Currently Design Director at The New Company. Previously Lead Designer at Lyft and Design Director at Character.


For over 13 years I've worked as a creative across identity, branding, packaging, interactive, advertising, and more, for clients ranging from small startups to some of the world's largest brands. My aim is to create work that is beautiful, meaningful, and meticulously-crafted across a variety of media. I am always eager to learn new techniques and processes so that great ideas and powerful stories can be brought to life the right way.

I live in San Francisco with my wife, our son, and our wolf-dog, Kaiyuh. I enjoy music you can dance to, food & wine, exploring San Francisco's parks and trails with our family, and putting all the butter on movie popcorn.


The New Company
San Francisco, CA
Design Director / 2019 — Present

San Francisco, CA
Lead Brand Designer / 2017 — 2019

San Francisco, CA
Design Director / 2015 — 2017
Senior Designer / 2012-2015

Venables Bell & Partners
San Francisco, CA
Art Director / 2009 — 2012

Boulder, CO
Art Director / 2007 — 2009

Selected Clients
  • Adobe
  • Audi
  • Conagra
  • Dropcam
  • Eero
  • Essential
  • Facebook
  • GoPro
  • Logitech
  • Media Temple
  • Nike
  • Postmates
  • Ralph Lauren
  • Riot Games
  • Skullcandy
  • SOL Republic
  • Uber
  • Venmo

© 2021 Will Geddes. All rights reserved. Site built from scratch with Coda and Kirby CMS. Why isaidicanshout?

Thanks for visiting! :)
Nike Kyrie 5
Ralph Lauren
Super Heroic
SF Design Week 2016
Adobe Ink & Slide
Media Temple
The Pendletons
Al's Barber Shop
SOL Republic
Love Letters
Nike Zoom Freak One